Mission and ApproachWe are driven by a mission to develop Zero-carbon Zero-waste real estate development communities around the world. This mission is led by the belief that unless we manage to have Zero as our target, we cannot claim to be truly sustainable. Reducing carbon emissions and waste to Zero is something we firmly believe is possible. This is not as difficult as it sounds. We are committed to making it happen at an affordable cost through using innovative real estate design, latest technology in sustainable construction, and through changing living habits. More specifically, our approach is focused on: ensuring that construction and operation costs of our projects are comparable or even more cost effective than conventional costs using to the maximum extent possible renewable energy sources while achieving the highest standards of energy efficiency ensuring waste and water are recycled and no harmful substances find their way to landfills or water streams engaging and creating value to all stakeholders including tenants, land owners, investors contributing to a higher quality of life to communities through cleaner air, cleaner water and a healthier lifestyle
Grenea was founded by two entrepreneurs, Ziad Tassabehji and Khaled Awad. In the late 1990’s, after successful careers in the corporate world, they separately launched various pioneering IT ventures and start-ups from Dubai, playing a key role in spreading the internet boom in the region. Mission and ApproachHowever, by 2000, they decided that the world was on the verge of a global transition in terms of its over reliance on fossil fuels and that something had to be done. Working with the Abu Dhabi government Masdar initiative, they launched the Masdar renewable energy project, which became a global iconic brand of how a city of the future should be built. During their time with Masdar, they were able to meet and network with some of the key global companies and governments that believe that the world is changeable, reconfirming their faith in a renewable energy future where the fabric of the natural world is connected. In 2010, both Khaled and Ziad decided to carry their mission for Zero-carbon Zero-waste real estate projects to mainstream communities, acting as development integrators and financial catalysts for eco-development projects. In an attempt to contribute to a new global resource management system, they decided that their new company Grenea will focus on rapidly urbanizing countries, where the need to prepare for the sustainable growth and expansion of cities is urgent. Their unique model is based on widening the definition of sustainable real estate projects to include social and economic health of communities, in addition to the delivering quantifiable environmental and economic return on investments. As the Grenea team expands its project base, it continues to believe that introducing environmental measures in transport, construction, or waste management in isolation is not sufficient to meet the challenges of urban expansion. A more holistic multi-faceted approach is required. Driven by the same entrepreneurship spirit that helped launch Masdar and IT incubators, the Grenea founders are now focusing on seizing untapped opportunities and technologies to deliver realizable and innovative solutions in mainstream real estate industry.
